MARKETING
PROJECTS
STERN CO.
REBRANDING
REBRANDING
Directed the re-brand committee for Stern after 45+ years in the industry
RENAME
Did extensive research on name change for the company and possible setbacks that the company could come across
REVAMP
Assisted in forming a skeleton for the new website to accommodate consumers and also increase sales
stern.co
RESEARCH
Did research on the selection of logo's and also hired a graphic designer as I managed the logo phase of the re-brand
WALL STREET JOURNAL
STRATEGY TEAM
I helped American Marketing Association (AMA) - SoDak chapter with the marketing case study in fall 2018, I was able to help with strategizing on how to make Wall Street Journal (WSJ) more attractive to college and high school students through influencer marketing and tactical strategies.
Our chapter has received an honorable mention because of our efforts in the group.
DISCREet
MARKETING COMPETITION
During Pi Sigma Epsilon's Regionals 2019, I was able to participate in the marketing challenge with individuals from different universities where we were tasked by creating a non-profit product that is suppose to help better the community in various ways. We created DISCREET which is a sexual assault prevention product that is suppose to protect individuals from any uncomfortable situations, specifically on campuses.
We were able to place second in the competition.
RUBY BALL
BRANDING
IDENTITY
I was very excited to brand USD's first ever Ball. Ruby Ball was an event that took a couple of years in the making
VISUALS
I wanted to incorporate ruby accents with the Union of African American logo but still embrace the ambience of the event
RESEARCH
Researched how formal balls are usually branded and how can I implement what the executive board wanted for the Ruby Ball
ARtWORK
Most of the artwork ended up being printed on posters, tickets, balloons and foam cut-outs
Dr. Martens
STRATEGY
Strategy plan for Dr. Martens to increase the purchases of their satchel bags. I was able to create this plan for my first marketing course in college. This project might be simple but means a lot to me since it was one of my very first marketing plans /or campaign. I also LOVE Dr. Martens, I own 5 pairs.
DESIGN & GRAPHICS
MARDI GRAS INFOGRAPHIC
BLACK HISTORY MONTH POSTER
CDC ANNIVERSARY POSTER
AFRICAN NIGHT 2020
